[{"data":1,"prerenderedAt":20},["ShallowReactive",2],{"article-pxg-golf-clubs-how-pxg-s-direct-to-consumer-model-actually-works":3},{"slug":4,"title":5,"subtitle":6,"image":7,"imageAlt":8,"category":9,"html":12,"wordCount":13,"prev":14,"next":17},"how-pxg-s-direct-to-consumer-model-actually-works","How PXG's Direct-to-Consumer Model Actually Works","No retail middle layer, fitting built in, and what that means when you buy.","\u002Fimg\u002Fpxg-golf-clubs\u002Fhow-pxgs-direct-to-consumer-model-actually-works_pxg-dtc-model.png","How PXG's Direct-to-Consumer Model Actually Works illustration",{"slug":10,"title":11},"pxg-golf-clubs","PXG Golf Clubs","\u003Ch3>The basic difference\u003C\u002Fh3>\n\u003Cp>Most club brands sell to retailers who sell to you. PXG sells to you directly, through its own fitting studios, mobile fitting events and website. There is no green-grass pro shop margin in the price and no independent retailer holding stock.\u003C\u002Fp>\n\u003Cp>That has practical consequences, good and bad, that are worth understanding before you buy.\u003C\u002Fp>\n\u003Ch3>What you gain\u003C\u002Fh3>\n\u003Cp>\u003Cstrong>Fitting is normal, not an upsell.\u003C\u002Fstrong> The purchase process assumes you will be fitted. That is the correct order of operations and most retail buying gets it backwards.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Specification flexibility.\u003C\u002Fstrong> Because clubs are built to order rather than pulled off a rack, unusual lie angles, lengths and shaft choices are straightforward rather than a special order.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Direct support.\u003C\u002Fstrong> Warranty and adjustment questions go to the manufacturer rather than through a retailer.\u003C\u002Fp>\n\u003Ch3>What you lose\u003C\u002Fh3>\n\u003Cp>\u003Cstrong>You cannot walk in and hit one on a whim.\u003C\u002Fstrong> Coverage depends on where you live. If there is no studio or fitting event near you, testing is harder than for a brand stocked everywhere.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>The used market is thinner.\u003C\u002Fstrong> Fewer clubs in circulation means less second-hand supply, though it is improving as the brand ages.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>No cross-brand comparison in the room.\u003C\u002Fstrong> A fitter at an independent retailer can hand you four brands. A PXG fitter cannot.\u003C\u002Fp>\n\u003Ch3>How to handle that\u003C\u002Fh3>\n\u003Cp>Get fitted independently first, at a retailer or a fitting centre that carries multiple brands, and take the numbers with you. Then a PXG fitting becomes about matching a head and shaft to a known specification rather than starting from nothing.\u003C\u002Fp>\n\u003Ch3>On pricing\u003C\u002Fh3>\n\u003Cp>PXG’s early reputation for very high prices is out of date. The range now spans a much wider band, with the value-oriented models sitting in normal territory. Check current pricing directly rather than relying on what the brand was known for years ago.\u003C\u002Fp>\n\u003Cblockquote>\n\u003Cp>\u003Cstrong>Fitting tip:\u003C\u002Fstrong> Bring your current clubs to the fitting. A fitter who can measure what you play now has a reference point, and the session will be far more useful.\u003C\u002Fp>\n\u003C\u002Fblockquote>\n\u003Cp>\u003Cem>Model names current as of September 2026.\u003C\u002Fem>\u003C\u002Fp>\n",344,{"slug":15,"title":16},"pxg-golf-clubs-a-complete-lineup-guide","PXG Golf Clubs: A Complete Lineup Guide",{"slug":18,"title":19},"pxg-naming-explained-0311-gen8-lightning-zt","PXG Naming Explained: 0311, GEN8, Lightning, ZT",1788299817827]