[{"data":1,"prerenderedAt":18},["ShallowReactive",2],{"article-sub-70-golf-clubs-is-sub-70-worth-it-an-honest-assessment":3},{"slug":4,"title":5,"subtitle":6,"image":7,"imageAlt":8,"category":9,"html":12,"wordCount":13,"prev":14,"next":17},"is-sub-70-worth-it-an-honest-assessment","Is Sub 70 Worth It? An Honest Assessment","The clearest value in golf equipment, with clearly defined limits.","\u002Fimg\u002Fsub-70-golf-clubs\u002Fis-sub-70-worth-it-an-honest-assessment_sub-70-worth-it.png","Is Sub 70 Worth It? An Honest Assessment illustration",{"slug":10,"title":11},"sub-70-golf-clubs","Sub 70 Golf Clubs","\u003Ch3>What Sub 70 does well\u003C\u002Fh3>\n\u003Cp>\u003Cstrong>Price against specification.\u003C\u002Fstrong> Forged irons, milled putters and CNC-grooved wedges at a fraction of major-brand pricing. The saving is not a discount on a lesser product — it is the removal of distribution and marketing layers.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Custom specs as standard.\u003C\u002Fstrong> Length, lie, shaft and grip specified on every order at no upcharge. Most brands treat that as a premium service.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>A deep range.\u003C\u002Fstrong> From a super game-improvement set to a forged muscleback, with combo builds offered as standard rather than as a special request.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>The demo programme.\u003C\u002Fstrong> The thing that makes buying direct workable rather than a gamble.\u003C\u002Fp>\n\u003Ch3>What is less compelling\u003C\u002Fh3>\n\u003Cp>\u003Cstrong>Resale.\u003C\u002Fstrong> The clearest real cost of the model, and the one most often overlooked at the point of purchase.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>No walk-in testing.\u003C\u002Fstrong> You cannot compare against rivals in the same room, and arranging a proper fitting is your responsibility.\u003C\u002Fp>\n\u003Cp>\u003Cstrong>Driver competition.\u003C\u002Fstrong> The category where R&D scale shows most. The 859 heads are good; whether they are the best for you needs testing rather than assumption.\u003C\u002Fp>\n\u003Ch3>Who should buy it\u003C\u002Fh3>\n\u003Cp>Golfers who know their specifications, who keep clubs for several years, and who would rather spend on a fitting and a spare wedge than on a badge. For that player the case is very strong.\u003C\u002Fp>\n\u003Ch3>Who should look elsewhere\u003C\u002Fh3>\n\u003Cp>Frequent upgraders who depend on trade-in value, golfers who want the shop experience, and complete beginners whose swing has not settled enough to specify anything.\u003C\u002Fp>\n\u003Ch3>Judge it on your own numbers\u003C\u002Fh3>\n\u003Cp>The way to settle this is by measuring rather than debating. FocusGolf runs on a Wear OS, Apple Watch or Garmin watch, picks up every swing without anything attached to the club, and follows swing speed, tempo, consistency and distance across sessions. Log a month with your current clubs, order, then log another month — a season of trend data tells you whether the change was worth it far more honestly than the first bucket of balls ever will.\u003C\u002Fp>\n\u003Ch3>The summary\u003C\u002Fh3>\n\u003Cp>For irons and wedges, Sub 70 is one of the strongest value propositions in golf and the compromise is genuinely small. The requirement is that you engage with specifications rather than picking up whatever is on the shelf.\u003C\u002Fp>\n\u003Cp>If you are willing to do that, you will end up with a bag that fits you better than most golfers’ and costs less than one premium iron set.\u003C\u002Fp>\n\u003Cblockquote>\n\u003Cp>\u003Cstrong>Buying tip:\u003C\u002Fstrong> Compare a fitted Sub 70 bag against a fitted premium bag, never against an unfitted one. Once fitting is on both sides, the decision comes down to numbers, feel and how much you care about the badge.\u003C\u002Fp>\n\u003C\u002Fblockquote>\n\u003Cp>\u003Cem>Model names current as of September 2026.\u003C\u002Fem>\u003C\u002Fp>\n",445,{"slug":15,"title":16},"what-you-give-up-buying-direct","What You Give Up Buying Direct",null,1788335628845]