[{"data":1,"prerenderedAt":20},["ShallowReactive",2],{"article-sub-70-golf-clubs-what-you-give-up-buying-direct":3},{"slug":4,"title":5,"subtitle":6,"image":7,"imageAlt":8,"category":9,"html":12,"wordCount":13,"prev":14,"next":17},"what-you-give-up-buying-direct","What You Give Up Buying Direct","The honest costs of skipping the shop, laid out plainly.","\u002Fimg\u002Fsub-70-golf-clubs\u002Fwhat-you-give-up-buying-direct_buying-direct-tradeoffs.png","What You Give Up Buying Direct illustration",{"slug":10,"title":11},"sub-70-golf-clubs","Sub 70 Golf Clubs","\u003Ch3>No walk-in testing\u003C\u002Fh3>\n\u003Cp>You cannot pick up four heads in an afternoon and compare them. The demo programme covers a good deal of this, but it takes planning and it happens on your own range rather than under a fitter’s eye.\u003C\u002Fp>\n\u003Cp>If you enjoy the process of trying clubs, that loss is real and worth weighing.\u003C\u002Fp>\n\u003Ch3>No cross-brand comparison\u003C\u002Fh3>\n\u003Cp>A fitter at a multi-brand retailer can hand you a Titleist, a Ping and a Callaway in the same session. A direct-only brand cannot show you what it is competing against.\u003C\u002Fp>\n\u003Cp>The fix is straightforward: get fitted independently first, then order. But it is an extra step and an extra cost.\u003C\u002Fp>\n\u003Ch3>Thin resale\u003C\u002Fh3>\n\u003Cp>The clearest financial cost. Used Sub 70 clubs sell slowly and for less than better-known equivalents in identical condition.\u003C\u002Fp>\n\u003Cp>If you upgrade every year or two and rely on trade-in value, that gap partly cancels the saving. If you keep clubs for five years, it barely matters.\u003C\u002Fp>\n\u003Ch3>No local service relationship\u003C\u002Fh3>\n\u003Cp>A pro shop that sold you clubs will regrip them, tweak a lie and check a loft. Buying direct means finding someone else to do that, and paying for it separately.\u003C\u002Fp>\n\u003Ch3>Less social proof\u003C\u002Fh3>\n\u003Cp>Nobody will comment on your clubs, and if you like that side of golf equipment, that is a genuine loss. Confidence on the first tee is not nothing.\u003C\u002Fp>\n\u003Ch3>What you get in return\u003C\u002Fh3>\n\u003Cp>Forged construction and full custom specification for a fraction of the price, with no upcharge for building it to fit you. For most golfers that trade is clearly worth making — but it should be made knowingly.\u003C\u002Fp>\n\u003Ch3>Who should not buy direct\u003C\u002Fh3>\n\u003Cp>Frequent upgraders, golfers who want the shop experience, and anyone who does not know their specifications and is not willing to get fitted first.\u003C\u002Fp>\n\u003Cblockquote>\n\u003Cp>\u003Cstrong>Buying tip:\u003C\u002Fstrong> Add the cost of an independent fitting to the price before comparing. Even with that included, the direct route usually wins, and the comparison is only honest with it in.\u003C\u002Fp>\n\u003C\u002Fblockquote>\n\u003Cp>\u003Cem>Model names current as of September 2026.\u003C\u002Fem>\u003C\u002Fp>\n",341,{"slug":15,"title":16},"sub-70-shafts-lofts-and-custom-specs","Sub 70 Shafts, Lofts and Custom Specs",{"slug":18,"title":19},"is-sub-70-worth-it-an-honest-assessment","Is Sub 70 Worth It? An Honest Assessment",1788335628844]