Sub 70 Golf Clubs
What You Give Up Buying Direct
The honest costs of skipping the shop, laid out plainly.
No walk-in testing
You cannot pick up four heads in an afternoon and compare them. The demo programme covers a good deal of this, but it takes planning and it happens on your own range rather than under a fitter’s eye.
If you enjoy the process of trying clubs, that loss is real and worth weighing.
No cross-brand comparison
A fitter at a multi-brand retailer can hand you a Titleist, a Ping and a Callaway in the same session. A direct-only brand cannot show you what it is competing against.
The fix is straightforward: get fitted independently first, then order. But it is an extra step and an extra cost.
Thin resale
The clearest financial cost. Used Sub 70 clubs sell slowly and for less than better-known equivalents in identical condition.
If you upgrade every year or two and rely on trade-in value, that gap partly cancels the saving. If you keep clubs for five years, it barely matters.
No local service relationship
A pro shop that sold you clubs will regrip them, tweak a lie and check a loft. Buying direct means finding someone else to do that, and paying for it separately.
Less social proof
Nobody will comment on your clubs, and if you like that side of golf equipment, that is a genuine loss. Confidence on the first tee is not nothing.
What you get in return
Forged construction and full custom specification for a fraction of the price, with no upcharge for building it to fit you. For most golfers that trade is clearly worth making — but it should be made knowingly.
Who should not buy direct
Frequent upgraders, golfers who want the shop experience, and anyone who does not know their specifications and is not willing to get fitted first.
Buying tip: Add the cost of an independent fitting to the price before comparing. Even with that included, the direct route usually wins, and the comparison is only honest with it in.
Model names current as of September 2026.